Theft Deterrence

Stop Crime Before It Happens!

Today's shoplifters are overwhelmingly professional criminals who steal billions of dollars of merchandise from retailers every year. To combat this growing menace, we offer a powerful, 21st-century security solution at price points every retailer can afford.

Our military-grade technology targets (or identifies) individuals with prior arrest records or persons who may not necessarily have been previously arrested. These can be individuals suspected, or on the users internal watch or ban list when they enter your store. Suspects photographed by our high-speed face-tracking video camera are automatically matched with watch list photos. Alerts are instantly sent directly to cash registers, cell phones and/or computers.

Your loss prevention department can monitor the suspects’ movements, or ask them to leave the premises before a criminal act is committed. Staff can also take cell phone photos of suspected offenders and receive a confirming match in seconds.

With FaceFirst, all stores in your chain can share their filed-away shoplifter reports. You’ll also be able to share data with participating retailers nationwide. Think of the advantages of having every store in your mall pool their individual shoplifter reports.

In addition, you can load up FaceFirst’s software with photos and data from local police department "wanted" lists and other public watch lists.

Affordable — and Money-Saving in a Big Way

The FaceFirst platform is cloud-ready software. It can be either hosted in the cloud, or run completely on your network. You also get a host of benefits to boost your bottom line.

In addition to preventing costly inventory shrinkage, FaceFirst can reduce your operational costs. When our video cameras are installed at entrances and pinch points, roving loss prevention staff receive automatic alerts. You get beefed-up security while eliminating the need to staff entrances.

FaceFirst also improves staff efficiency by sharpening their focus on prior offenders and lowering the risk of violent confrontations. You will save expenses related to shoplifter prosecution, overtime for employees appearing as trial witnesses, and attorney costs.

Easy To Customize, Easy To Run

Using the FaceFirst web portal on your intranet, you’ll be able to subscribe to specific watch lists, add and delete individual records, run reports and configure your alerting preferences.

You can provision alerts be sent to computers, cell phones (as e-mail, SMS or MMS messaging) or cash registers — according to whatever day/hour schedule you choose.

There’s no technical jargon to learn, no need for time-consuming training. FaceFirst is the future of retail security — a robust high-tech solution that makes dollars and sense for every store.

Talk to Us

Interested in using FaceFirst for your businesss?

The Technology

FaceFirst utilizes proprietary, patent-pending software that is built on Cognitec’s award-winning face-matching algorithm.